Hailed as a jeweler to Bollywood’s nouveau royalty, Farah Khan Ali has come a long way from star kid to designer extraordinaire. Farah launched her eponymous brand 10 years ago. With flagships stores in Mumbai and Delhi, she has clients across the globe and is currently looking to expand internationally. Farah Khan’s jewelry is distinctive in style. It is intricate yet striking, bold yet feminine.
Farah Khan says, “My designs are flamboyant, ornate and adventurous. I believe that jewelry should make you feel like a princess when you wear it no matter how big or small the piece of jewelry is, it should be eye catching and make the wearer feel special.”
In a short span the Farah Khan Fine Jewelry label has become synonymous with setting high standards for style, quality, detailing, design and elegance. This is a line of limited edition jewels that lets you indulge in the luxury of affluence. Farah khan has done a lot of shows overseas. One of the significant one was, the Swarovski Runway Rocks. Her designs totally rocked the runway in literal sense.
Unusual colours combined with exotic gems set the basis for Farah Khan’s novel designs and all the pieces are set and crafted using the highest standards in manufacturing techniques thus never compromising on the finish. All of Farah Khan’s pieces are manufactured in house in their 9200 square feet jewelry design workshop that houses 80 craftsmen currently thus maintaining a stringent quality control and check on each and every piece that is manufactured.
Farah khan’s love for diamonds and emeralds reflects in her jewelry. She wears a lot of emeralds and makes fine jewelry with emeralds. A necklace set in diamond and emerald setting is a must have for all the brides trousseau says Farah.
Farah khan’s recent collaboration with the TATA product Tanishq proved to be a great success. A lot of the jewelry pieces she makes are chandelier looking. Being said that she loves chandelier earrings and says that they are back in fashion. Her quirky rings make the ladies go weak in their knees. Inspired by Persian aesthetics, the collection is a feast to the eyes with intricate floral designs, which have both traditional and modern appeal. The collection starts from 1.5 lakh onward.
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